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Clever copywriting tips and content deep dives

The elements of a successful website Website Rewrites

What makes a successful website? The 9 fundamentals (hint: it’s more than just great content)

Is your website leaking leads? Take a look at what makes a successful website - from sparkling website copy and imagery to the nitty gritty ...
What is Key Messaging? Image of a key Key Messaging

What Is Key Messaging?

Key Messaging gets across who you are, what you do, and who you’re for, as well as why you do it and the problem(s) you ...
New FCA Consumer Duty Rules - customer journey map Copywriting

How to Prepare Your Customer Communications for the New FCA Consumer Duty Rules

In July 2022, the FCA published their final guidance and rules on the new Consumer Duty standards. Here’s a summary and an action plan to ...
Image of glasses - slogan portability Key Messaging

How to Write Memorable Key Messaging Part One – Portability

There is a rough consensus that for language to be memorable, there must be elements of recognition – people should be able to retain and ...
Detect AI written content Copywriting

Detecting AI-written content

Recently, we read reports that educators are using ChatGPT to create assignments for high school kids. In return, those same kids are using AI to ...
Buy content for your website money stack Blog Content

Why you should buy content for your website

What if we told you that you didn’t have to be the one to write all the content for your website? Crazy stuff, I know ...
Proof Content's rules for writers Copywriting

Proof Content’s Rules for Writers

It’s Proof Content’s 10th birthday soon. I can barely believe it, but our agency will soon be in double digits. Over the last decade, we’ve ...
Most overused copywriting words AI Key Messaging

The Most Over-Used Copywriting Words… According to AI

Having a clear tone of voice and a well written About Us page is one of the most important elements of a website. While creating ...
How to increase your website conversion rate with content Website Rewrites

How to increase your website conversion rate with content

Google searches for ‘increase website traffic’ are at 2,400 per month globally. Google searches for ‘increase website conversion rate’ are at 320 per month globally.  ...

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