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Why you should buy content for your website

What if we told you that you didn’t have to be the one to write all the content for your website? Crazy stuff, I know – unbelievable even – but it’s true! You can hire a website writer to do it all for you, reducing costs, ensuring that every deadline is met, and saving you valuable time.

Buying original content is a great solution to your website copy needs, helping form an essential part of your SEO strategy, and can include:

  • Blogs
  • Website copy
  • Articles

There are so many different types of copywriting out there but luckily, at Proof Content, we know a thing or two about content. Below, we outline exactly why you should consider hiring a website content writer and explain how your business will benefit from doing so.

But first…

What are the benefits of hiring web content writers?

Outsourcing your website content writing strategy brings in a wide range of long-lasting benefits for your business. You’ll attract more clients, set yourself apart from your competitors, and gain a perspective of your company that you might have otherwise missed.

The best part? Only 24% of businesses outsource, so not only will you be ahead of the game, but you’ll also demonstrate innovative thinking to prospective clients. This means you’ll stand out from the competition as a forward-thinking company that cares about meeting client expectations.

Some of the biggest benefits are as follows.

Quality constant content

Staying on top of the content treadmill can be challenging, particularly when you don’t have an in-house writer. But, even if you do, producing quality content takes time – a team of expert writers can solve this problem.

Constant content might seem difficult to achieve, but an agency can put far more resources into ensuring high-quality work at a consistent rate than any single writer ever could.

Some agencies will even produce the content briefs alongside the content, meaning all you need to do is approve them. You’ll be able to spend more time considering your wider content plan while remaining confident that everything will meet the deadlines.

Professional writers

Agency writers have a wealth of experience under their belts and will have written countless blogs, articles, and website pages during their careers. Quality content is a guarantee. It won’t just boost your site’s traffic, it will also elevate your brand in the eyes of potential clients.

Nothing can turn a prospective client away faster than poor writing. So, you must hire someone who knows what they’re doing. Sure, you could just use AI and churn out a few sub-par articles, but you’ll never be viewed as an authority on the subject in question.

Professional writers will also ensure that your brand’s voice is amplified. A less experienced writer may need help to create content in another person’s or company’s voice, which defeats the purpose of buying content in the first place. Experienced agency writers are the solution to this.

Never miss a deadline

With a team of content creators working on your website, realistic deadlines can be set. Experienced writers are consistent, in terms of both quality and the speed at which they can create unique content. With greater consistency, you will have greater accuracy in project timelines. You’ll know exactly how long a piece of content will take to write, edit, and implement.

With this accuracy, you’ll ensure every deadline is met and any complications are brought forward with enough time to address them.

The pros and cons of hiring website content writers

In summary, buying content for your website can ensure current and potential clients look to you as an authority, because you’ll receive quality writing and a consistent uploading schedule. But in the interest of fairness (and since we have a vested interest in the topic), below we list the pros and cons of hiring writers for your website.


  • Content can be created to meet the exact needs of your business
  • Costs can be calculated based on a one-off or for ongoing content.
  • If agencies are including briefs, you only need to be involved in approving the pieces
  • This, in turn, saves time because the copywriting agency is in charge of the most time-consuming part of the process – the content creation
  • Potentially saves you money, since there’s less need for an in-house salaried writer
  • A copywriting agency can create quality content with a consistent voice, no matter how many writers are involved


  • You may need to monitor the content more if you’re using a freelance writer
  • An inexperienced writer might not be able to create content utilising your company’s voice
  • More of your time is spent editing and revising the content
  • Depending on the length of the project, it can sometimes be more cost-efficient to hire an in-house writer

Outsource your content to an agency

When you need to buy content for your website, the best option is to go with an agency. You can rest assured that they have the knowledge and experience to tackle any of your content creation needs.

Whether you need a copywriter to write weekly blogs and articles or complete an entire website rewrite, an agency is the solution. Buying content for your website has never been easier.

Contact us today and we’ll help you work out exactly what kind of content your business needs, and how to best implement it into your wider content strategy.

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