Author: Tom Wilkins

The words “brand” and “company” are often used interchangeably. Many people will refer to one when they actually mean the other, which leaves us with ...

Positioning and messaging are like two peas in a pod – if those peas acted in wildly different ways during their teenage years, before reconciling ...

If effective communication is the heart of a successful branding and marketing strategy, then Core Messaging is the soul. It plays a pivotal role in ...

The ability to communicate exactly what your brand offers, in as few words as possible, is an essential skill. If your own team is still ...

How many times have you been bombarded with advertisements or other marketing materials by a brand that you couldn’t even name, even if you wanted ...

A slogan is likely to be someone’s very first impression of your brand. This kind of Key Messaging that defines a brand completely, needs to ...