Proof Content logo transparent background

AI Blog Writing: How to Perfect an AI-Written Blog Post

AI blog writing doesn’t need to feel like cheating – some of the coolest people I know are doing it. Artificial intelligence is paving the way for innovative approaches to writing compelling content. AI copywriting is the future and there’s no reason for you to be left in the dust.

With the emergence of advanced AI language models like ChatGPT and other AI copywriter tools, the boundaries of automated content generation are continuously expanding. They’re able to churn out text that’s scarily close to something a human might produce. But we should be careful not to run before we can walk; while AI can kickstart the process, it’s no replacement for the genuine creativity that we humans can bring.

Instead, AI should be treated like a sidekick, not the star of the show. It can draft, suggest, and even inspire, but adding that personal flair, emotion, and connection requires a human writer. That’s where the real artistry resides.

But how do you add that spark? Is it simply a matter of editing, or is there going to be some rewriting to contend with? AI mastery will be a highly sought-after skill in the near future, especially in regard to ChatGPT, so knowing the answers to these questions will be vital. A study by ResumeBuilder found that 91% of companies are looking to hire people proficient with the ChatGPT, which means it’s important that you know how to use it effectively.

But fear not, Proof is here to give you a nudge in the right direction. We’ll help you understand when to use ChatGPT and how you can add that human touch to turn whatever it spits out into your next best blog post.

H2: Generating your AI blog

For the three of you who aren’t already aware, ChatGPT is a chatbot developed by OpenAI. It utilises advanced Natural Language Processing techniques to engage in interactive and human-like conversations with users. Basically, this means if you ask it a question, it will be able to give a response, even referring to previous answers when it needs to. For many, it’s an AI blog writing dream come true, with its ability to rapidly churn out responses that can be transformed into blog content.

There are a few different ways you can go about using it to write a blog post. You might simply ask questions about certain topics. For example, if you were trying to write a post about the best spots to visit in London you might type in “Tell me the 10 best places to visit in London” or “Where are the best spots in London?”. This could be useful as a research exercise but there are more effective ways to go about it.

With travel writing in mind, we’re going to ask it to write the entire AI blog post by providing a simple template. This will include H1s, H2s, and H3s along with some simple instructions for ChatGPT to follow such as the word count and tone of the piece.

H3: Travel writing blog post template

Here’s the simple template we’ll be using:

H1: The top 10 foodie spots in London

  • Write a short introduction about there being many food spots to choose from. This comprehensive guide will tell people everything they need to know.


  • Make a separate H2 for each of the 10 spots – number them from 10 to 1
  • Include how to get there from the nearest underground station
  • Include why the spot is good
  • Include which food on the menu people should try

Make sure the blog is around 800 words long

Once we get our response we can fine-tune our request, if needed. You could also try simply asking for one H2 or H3 at a time and stitching the blog post together yourself. Either way, it will need some editing before it’s ready to go live. And, since it needs editing anyway, I find it’s easier to add in the keywords you need for SEO after the fact, rather than complicating the prompt further.

H2: Step one: The introduction

Here’s the introduction it produced:

ai blog chatGPT introduction example

Looks pretty good for a first attempt, and it’s certainly a great jumping-off point. But I think we can do better. For starters, it would be good if this introduction included some of the spots it mentions later on in the blog. With that in mind, I asked it to “mention some of the foodie spots in the intro”. In response, I received the following:

ai blog chatGPT revised introduction example

It’s starting to get there, but it still screams “I was written by AI”, so let’s see if we can make it a bit more human. Here are the edits we’ll make:

Take a bite of London’s rich history, diverse culture, and vibrant atmosphere as you eat your way through its streets on a culinary adventure you won’t want to miss out on. Take a walk over to Borough Market and experience a sensory overload of exotic scents and aromas, or step into the Michelin-star magic of The Ledbury.

There are enough food spots to satisfy any craving, but it can be daunting to know where to start. Fear not. Whether you’re a seasoned foodie, or taking your first step into the culinary world, Proof is here to lead you on a journey of gastronomic delight.

There we go – the metaphor at the beginning brings the reader in and we add more instances of “you” to drive home the idea that these are 10 spots that have been specifically curated for the individual reader. The addition of the locations creates anticipation in the reader, who will want to find out about the other entries. And mentioning Proof gives us a sense of authority on the topic.

Now that we’ve got the introduction finalised we can move on to the main part of the blog – the food spots!

H2: Step Two: The bulk of the post

Our template managed to get some pretty good results for the foodie locations and the word count is only slightly off – around 750 words. There is some repetition that we need to amend, but overall it provides an engaging and accurate description. Here’s an example of what ChatGPT produced:

ai blog example

Our first step is fact-checking – we need to make sure that:

  • The location actually exists and the description is accurate
  • The underground station is correct
  • The food mentioned is actually available for purchase

The first two will be easy if you already know about the location in question. However, if your blog is about a city or topic you know nothing about, then Google Maps is your best friend. Luckily, as it turns out, both are accurate.

The third requires a bit of research – according to Google it’s available at a place called “Nana Fanny’s”, so we’ll make sure to mention that (and try to stop ourselves from making any inappropriate jokes) when we do our re-write.

Here’s what we came up with:

Borough Market is the go-to example of London’s love affair with food. This bustling Market, only a short walk away from the Globe Theatre, is a cacophony of colours and flavours. Wander through the charming stalls of this historic market and indulge in everything from organic produce to delectable international street food. Remember not to miss out on Nana Fanny’s Salt Beef Bagel – a delectable combination of tender pink-blushed beef, thick pickles, tangy mustard, and chewy bagels. It’s nothing short of perfection.

We can then go through each of the 10 entries, following the steps outlined above, until our blog is complete. Keeping the tone consistent throughout and reducing repetition is the biggest challenge, but by editing each H2 in order, you’ll be able to maintain a level of structure and style.

The final checks for this piece include ensuring it’s written in British English and checking for any potential plagiarism from ChatGPT’s outputs. We can then find the most natural places to add in the keywords we need to rank for and then it should be ready to go.

H2: Other AI copywriter tools to consider

Of course, ChatGPT isn’t the only tool available for you to use in your AI blog writing and AI copywriting endeavours. There are several other AI-assisted blog writing tools that you might find suit your writing style better, or that offer a more accessible interface. These include:

  • QuillBot: If you’re looking to refine your writing and ensure clarity in your blog posts, QuillBot can be an excellent companion. It goes beyond simple suggestions, offering sentence rephrasing, synonym suggestions, and enhancing overall coherence. It’s a valuable tool for writers who want to improve the readability and flow of their blogs.
  • Jasper AI: With its advanced Natural Language Processing capabilities, Jasper AI is a versatile tool for creating captivating blog posts, compelling product descriptions, and persuasive marketing copy. Jasper AI has an intuitive user-friendly interface and many customizable features, which makes it accessible even if you’re not a seasoned AI user.
  • Grammarly: While it’s not purely an AI tool, Grammarly’s AI-driven suggestions for grammar, punctuation, and style can be very helpful for improving the quality of your blog posts.

Whichever tools you choose, there’s usually going to be some editing involved. This brings us nicely to our final section.

H2: When to use (and when not to use) AI to write blog posts

AI copywriting tools can be incredibly valuable in the world of blog writing. They streamline the process, enhance clarity, and provide fresh ideas for you to mull over. However, it’s important to understand when you can leverage these tools and when the human touch is needed. Here’s a closer look at the benefits and considerations you should have in mind whenever you’re thinking about using AI.

Benefits of AI-driven blog writing:

  • Efficiency: AI tools can significantly speed up content creation, ideal for maintaining a consistent publishing schedule.
  • Clarity Enhancement: AI helps you refine your writing, ensuring clarity and coherence in your blog posts and improving the overall reading experience.
  • Scalability: They enable you to generate a variety of content pieces, making them valuable for bloggers aiming to increase their content production.
  • Fresh Ideas: They can also suggest alternative angles or ideas for your blog topics, sparking creativity and helping you explore new perspectives.

While AI can be a fantastic ally, it’s crucial to recognise its limitations:

  • Creativity: Highly creative, nuanced, or emotionally resonant content may be better suited for human writers who can infuse genuine creativity and understanding.
  • Contextual Nuances: AI-generated content may lack the contextual understanding that human writers possess, leading to inaccuracies or misinterpretations in certain cases.
  • Authenticity: Authenticity, personal connection, and the ability to inject a unique voice are vital for blog posts – that’s best achieved through human-written content.
  • Plagiarism: GPT is a generative AI, which means it guesses the best next word based on the words you feed it. This can lead to accidentally duplicated content, so it’s always best to check everything it creates and re-word if you need to.

AI writing generator tools serve as powerful aids, but they can’t replace what your own writing can bring. They can generate, suggest, and assist, but it’s the human touch that adds authenticity, emotion, and the power to truly connect with readers. It’s your humanity that draws people in and makes them trust what they’re reading.

By understanding when to use AI, embracing its strengths, and supplementing it with your creative flair, you can elevate your blog posts to new heights. AI copywriter tools are a valuable addition to your writing toolkit, but the real magic happens when you blend its capabilities with your unique perspective, turning your content into something that resonates deeply with your audience.

Luckily, we know a thing or two about crafting beautiful words that make a difference. If the idea of using AI blog writing software, or becoming an AI blog post writer sends a bolt of fear up your spine, then why not let us work our magic instead?

Get in touch and we’ll turn your AI blog into a lead-generating, authority-building, and beautifully written powerhouse – edited and graded by human eyes only.

Ai blog featured image

No pulp, just juice:

Join our excellent mailing list for clever content:

For copy that hits your KPIs you need the right words in the right places. Solve tricky business challenges with a clever copywriting process.

Join our Mailing list!

Get our lovely jubbly tips and tricks and useful writing licks:  

Proof Content logo square