We write the words that define brands.
Can you answer:
Can you answer:
The process to find your Key Messaging and keep your content bang on brand (without the guesswork).
Don’t guess when it comes to Key Messaging. Creative does not necessarily mean correct. To find those perfect words, the tricky words, you need data + process + creativity.
And that’s what PRISM is.
1 – Position – We dive in, understanding where your brand is now, and where it wants to be.
2 – Reference – Where do you fit into the market? What do your fans say? Competitors? Clients? The Team?
3 – Interpretation – We all put our thinking caps on to work out how everything fits (or should fit) together.
4 – Story – We distil all of that into the final Brand Story Guide, which contains everything you need for every word, everywhere.
5 – Messaging – The final piece. The elevator pitch. The Key Messages. The words that make everyone go “Oooh Yes!”
(Key Messaging isn’t just for sloganisation)
Look, they might have your tagline in. But Key Messaging goes soooo much deeper than that. It’s truly the tip of the messaging iceberg.
(With our Brand Story Guide in your toolbox you could!)
To invest in Key Messaging is to invest in all your communications with a toolkit to apply to every message you need to impress.
That’s every place you have a chance to make your brand stick in the mind of your audience: Every web page, report, email, pitch deck, video script, social post… the list is enormous.
But it’s tough to do on your own. Actually it’s horrible.
And that’s why people work with us. We’re not afraid to get stuck into heated discussions about the tiniest words and phrases, because in those differences lie the answer to the only question that matters: what do you do, why should I trust you and what’s in it for me?
Take our own descriptor as the tip of our communications iceberg. We spent hours, actually days, weighing up “to” or “that”. It’s a good story – call us and we’ll tell you!
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