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Clever copywriting tips and content deep dives

Copywriting 101: A Guide to the Different Types of Copywriting

Do you want to know the secret sauce that makes content pop and drives conversions? It all comes down to copywriting. From web pages and …

How You Can Choose the Best Copywriting Agencies

Copywriting agencies provide a whole host of services. Varying from entire website rewrites and Key …

Key Messaging
How to write memorable Key Messaging Part Three: Universal Human Values

There are ten basic human drivers across the world that are so powerful, yet so …

There are other website copywriting services, then there’s Proof Content

Looking for a website copywriting service that really stands out? With so many options available, …

What does a copywriter do? Piles of paper Copywriting

So, what does a copywriter do anyway?

What does a copywriter actually do? Dive into the world of copywriting and content and understand how a copywriter can help your business grow.

How to make Key Messaging Memorable with Processing Fluency - swirl with fight sign Key Messaging

How to write memorable Key Messaging Part Two – Processing Fluency

Processing Fluency – how easy it is to understand what you’re saying – directly affects your audience’s ability to remember and repeat it. Let’s ruin …

The elements of a successful website Website Rewrites

What makes a successful website? The 9 fundamentals (hint: it’s more than just great content)

Is your website leaking leads? Take a look at what makes a successful website – from sparkling website copy and imagery to the nitty gritty of the tech side.

What is Key Messaging? Image of a key Key Messaging

What Is Key Messaging?

Key Messaging gets across who you are, what you do, and who you’re for, as well as why you do it and the problem(s) you solve. It’s usually one sentence (it isn’t quite your slogan or tagline, so we like to call it a slagline) and a couple of paragraphs underneath.

New FCA Consumer Duty Rules - customer journey map Copywriting

How to Prepare Your Customer Communications for the New FCA Consumer Duty Rules

In July 2022, the FCA published their final guidance and rules on the new Consumer Duty standards. Here’s a summary and an action plan to ensure you’re compliant.

Image of glasses - slogan portability Key Messaging

How to Write Memorable Key Messaging Part One – Portability

There is a rough consensus that for language to be memorable, there must be elements of recognition – people should be able to retain and …

Detect AI written content Copywriting

Detecting AI-written content

Recently, we read reports that educators are using ChatGPT to create assignments for high school kids. In return, those same kids are using AI to …

Buy content for your website money stack Blog Content

Why you should buy content for your website

What if we told you that you didn’t have to be the one to write all the content for your website? Crazy stuff, I know …

Proof Content's rules for writers Copywriting

Proof Content’s Rules for Writers

It’s Proof Content’s 10th birthday soon. I can barely believe it, but our agency will soon be in double digits. Over the last decade, we’ve …

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