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Clever copywriting tips and content deep dives

Copywriting 101: A Guide to the Different Types of Copywriting

Do you want to know the secret sauce that makes content pop and drives conversions? It all comes down to copywriting. From web pages and …

How You Can Choose the Best Copywriting Agencies

Copywriting agencies provide a whole host of services. Varying from entire website rewrites and Key …

Key Messaging
How to write memorable Key Messaging Part Three: Universal Human Values

There are ten basic human drivers across the world that are so powerful, yet so …

There are other website copywriting services, then there’s Proof Content

Looking for a website copywriting service that really stands out? With so many options available, …

Most overused copywriting words AI Key Messaging

The Most Over-Used Copywriting Words… According to AI

Having a clear tone of voice and a well written About Us page is one of the most important elements of a website. While creating …

How to increase your website conversion rate with content Website Rewrites

How to increase your website conversion rate with content

Google searches for ‘increase website traffic’ are at 2,400 per month globally. Google searches for ‘increase website conversion rate’ are at 320 per month globally.  …

Website copywriting flow chart Content Strategy

The only B2B content marketing goals and KPIs that matter

You’ve invested time and effort into your B2B content marketing and SEO strategy. But is it working for you?  When it comes to B2B companies, …

Content agency Copywriting

How to turn 1 blog post into 14 pieces of content

Everyone wants maximum value for minimum effort with each piece of content they create. At Proof Content, we’re no different. We admit that we don’t …

When to use SEO in your content Content Strategy

When To Use SEO – And When Not To Bother

We’re often asked by clients to include Search Engine Optimisation (SEO) elements – such as SEO keywords, headers and meta data – in the content …

How to improve your email marketing open rate by 40% Marketing

How to improve your email marketing open rate by 40%

Email marketing might be the cheapest, most efficient form of marketing – but only if people open the emails. It’s heart-breaking to spend ages crafting …

Copywriting for renewable energy Copywriting

Jargon-Buster: Renewable Energy

In this rapidly changing industry, even insiders can feel baffled by the terminology. Our jargon-buster helps you understand some of the more common terms – …

What is the purpose of a company blog? Blog Content

What is the purpose of a company blog?

If you only think of blogs as something uni students do to chronicle their gap years, then you might be baffled at the concept of …

No click searches Google Content Strategy

Google reveals: 65% of searches result in no clicks

Google has dropped a bombshell on anyone who hasn’t been paying attention. Their plan to keep most users on their site is clearly working. In …

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