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Clear marketing featured image Key Messaging

There’s more to clear marketing than speaking loudly

How many times have you been bombarded with advertisements or other marketing materials by a brand that you couldn’t even name, even if you wanted ...
Featured image showing an abstract conversion funnel Content Strategy

The Marketing Conversion Funnel: BOFU, MOFU & TOFU Explained

Have you ever heard of the marketing conversion funnel? If so, then you might have come across the marketing terms —BOFU (bottom-of-the-funnel), MOFU (middle-of-the-funnel), and ...
Creative problems solved with AI Key Messaging

Eight Human Creative Problems We Treat with AI

AI is not our creative director. It’s our creative wingman. A lackey in an intense writing room on a Wednesday afternoon (albeit one with a ...
Tone of Voice Guidelines are dead Key Messaging

Tone of Voice Guidelines Don’t Work: Here’s How to Fix Them

Tone of Voice guidelines represent a lot of what’s wrong with content today. They tell us how to say things, rather than what we should ...
Best content writing agencies Copywriting

How To Choose the Best Content Writing Agency for the Job

Content and copywriting are crucial to the success of your business. Writing an email? Brochure? Sales document? Social post? Article? Press release? They all contain ...
What makes a good slogan featured image Key Messaging

What Makes a Good Slogan for Brands?

A slogan is likely to be someone’s very first impression of your brand. This kind of Key Messaging that defines a brand completely, needs to ...
Types of copywriting featured image Copywriting

Copywriting 101: A Guide to the Different Types of Copywriting

Do you want to know the secret sauce that makes content pop and drives conversions? It all comes down to copywriting. From web pages and ...
Copywriting agencies checklist Copywriting

How You Can Choose the Best Copywriting Agencies

Copywriting agencies provide a whole host of services. Varying from entire website rewrites and Key Messaging to the general copy you find in blog posts ...
How to write memorable Key Messaging - Universal Human Values - picture of interlinking circles making a human face Key Messaging

How to write memorable Key Messaging Part Three: Universal Human Values

There are ten basic human drivers across the world that are so powerful, yet so different between groups and cultures, they actually affect rates of ...

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