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The only B2B content marketing goals and KPIs that matter

You’ve invested time and effort into your B2B content marketing and SEO strategy. But is it working for you?  When it comes to B2B companies, ...
Content agency Copywriting

How to turn 1 blog post into 14 pieces of content

Everyone wants maximum value for minimum effort with each piece of content they create. At Proof Content, we’re no different. We admit that we don’t ...
When to use SEO in your content Content Strategy

When To Use SEO – And When Not To Bother

We’re often asked by clients to include Search Engine Optimisation (SEO) elements – such as SEO keywords, headers and meta data – in the content ...
How to improve your email marketing open rate by 40% Marketing

How to improve your email marketing open rate by 40%

Email marketing might be the cheapest, most efficient form of marketing – but only if people open the emails. It’s heart-breaking to spend ages crafting ...
Copywriting for renewable energy Copywriting

Jargon-Buster: Renewable Energy

In this rapidly changing industry, even insiders can feel baffled by the terminology. Our jargon-buster helps you understand some of the more common terms – ...
What is the purpose of a company blog? Blog Content

What is the purpose of a company blog?

If you only think of blogs as something uni students do to chronicle their gap years, then you might be baffled at the concept of ...
No click searches Google Content Strategy

Google reveals: 65% of searches result in no clicks

Google has dropped a bombshell on anyone who hasn’t been paying attention. Their plan to keep most users on their site is clearly working. In ...
Define your brand's Tone of Voice Content Strategy

How to define your brand’s Tone of Voice

Is your company more… Three different ways to start the day – and three completely different writing styles.  But unless you’ve defined your brand’s Tone ...
Christmas content 2021 Marketing

The Best Christmas Content of 2021

That’s right. We went there. Over-done/fun/inspiring? Here is a round-up of our favourite Christmas content of 2021. Lidl’s ‘A Christmas Carrot’ Maybe it’s the fact ...

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