There are ten basic human drivers across the world that are so powerful, yet so different between groups and cultures, they actually affect rates of …
Processing Fluency – how easy it is to understand what you’re saying – directly affects your audience’s ability to remember and repeat it. Let’s ruin …
Key Messaging gets across who you are, what you do, and who you’re for, as well as why you do it and the problem(s) you solve. It’s usually one sentence (it isn’t quite your slogan or tagline, so we like to call it a slagline) and a couple of paragraphs underneath.
There is a rough consensus that for language to be memorable, there must be elements of recognition – people should be able to retain and …
Having a clear tone of voice and a well written About Us page is one of the most important elements of a website. While creating …
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