Key Messaging

Key Messaging – For when you can’t explain who you are and what you do, your website leaks leads, your elevator pitch finishes at the 8 millionth floor, and your sales team are embarrassed by their pitch deck.

There’s more to clear marketing than speaking loudly

How many times have you been bombarded with advertisements or other marketing materials by a brand that you couldn’t even name, even if you wanted ...

Eight Human Creative Problems We Treat with AI

AI is not our creative director. It’s our creative wingman. A lackey in an intense writing room on a Wednesday afternoon (albeit one with a ...

Tone of Voice Guidelines Don’t Work: Here’s How to Fix Them

Tone of Voice guidelines represent a lot of what’s wrong with content today. They tell us how to say things, rather than what we should ...

What Makes a Good Slogan for Brands?

A slogan is likely to be someone’s very first impression of your brand. This kind of Key Messaging that defines a brand completely, needs to ...

How to write memorable Key Messaging - Universal Human Values - picture of interlinking circles making a human face

How to write memorable Key Messaging Part Three: Universal Human Values

There are ten basic human drivers across the world that are so powerful, yet so different between groups and cultures, they actually affect rates of ...

How to make Key Messaging Memorable with Processing Fluency - swirl with fight sign

How to write memorable Key Messaging Part Two – Processing Fluency

Processing Fluency – how easy it is to understand what you’re saying – directly affects your audience’s ability to remember and repeat it. Let’s ruin ...