In the vast, ever-evolving world of marketing and branding, there is one powerful tool that can force your audience to stop, collaborate (unforgivable, I know), …
The ability to communicate exactly what your brand offers, in as few words as possible, is an essential skill. If your own team is still …
How many times have you been bombarded with advertisements or other marketing materials by a brand that you couldn’t even name, even if you wanted …
AI is not our creative director. It’s our creative wingman. A lackey in an intense writing room on a Wednesday afternoon (albeit one with a …
Tone of Voice guidelines represent a lot of what’s wrong with content today. They tell us how to say things, rather than what we should …
A slogan is likely to be someone’s very first impression of your brand. This kind of Key Messaging that defines a brand completely, needs to …
There are ten basic human drivers across the world that are so powerful, yet so different between groups and cultures, they actually affect rates of …
Processing Fluency – how easy it is to understand what you’re saying – directly affects your audience’s ability to remember and repeat it. Let’s ruin …
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