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Key Messaging

Key Messaging – For when you can’t explain who you are and what you do, your website leaks leads, your elevator pitch finishes at the 8 millionth floor, and your sales team are embarrassed by their pitch deck. 
Key Messaging and positioning
Brand Messaging pillars

The Ultimate Guide to Brand Messaging Pillars

Do you know what your brand’s messaging pillars are? If not, you’re missing out on a valuable opportunity to set yourself apart from your competitors, ...
Brands vs. Companies

Brands vs. Companies

The words “brand” and “company” are often used interchangeably. Many people will refer to one when they actually mean the other, which leaves us with ...
What are brand archetypes?

What Are Brand Archetypes? The Ultimate Guide

Brand archetypes are clever, concrete ways to help customers understand and remember your brand. They aren’t something you’d tell your customers. They’re the solid foundation ...
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The ins and outs of positioning vs messaging (+ framework)

Positioning and messaging are like two peas in a pod – if those peas acted in wildly different ways during their teenage years, before reconciling ...
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Unlocking the Power of Core Messaging

If effective communication is the heart of a successful branding and marketing strategy, then Core Messaging is the soul. It plays a pivotal role in ...
Messaging strategy featured image of wizard leading sheep

From sheep to shepherd: the power of messaging strategy

In today’s digital world, where audiences’ (and admittedly, our own) attention spans resemble goldfish, the messaging strategy has become the only way to get your ...
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How to create a compelling strategic narrative

In the vast, ever-evolving world of marketing and branding, there is one powerful tool that can force your audience to stop, collaborate (unforgivable, I know), ...
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What is a brand message? | Brand messaging examples

The ability to communicate exactly what your brand offers, in as few words as possible, is an essential skill. If your own team is still ...

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