Key Messaging – For when you can’t explain who you are and what you do, your website leaks leads, your elevator pitch finishes at the 8 millionth floor, and your sales team are embarrassed by their pitch deck.
Do you know what your brand’s messaging pillars are? If not, you’re missing out on a valuable opportunity to set yourself apart from your competitors, ...
The words “brand” and “company” are often used interchangeably. Many people will refer to one when they actually mean the other, which leaves us with ...
Brand archetypes are clever, concrete ways to help customers understand and remember your brand. They aren’t something you’d tell your customers. They’re the solid foundation ...
If effective communication is the heart of a successful branding and marketing strategy, then Core Messaging is the soul. It plays a pivotal role in ...
In today’s digital world, where audiences’ (and admittedly, our own) attention spans resemble goldfish, the messaging strategy has become the only way to get your ...
In the vast, ever-evolving world of marketing and branding, there is one powerful tool that can force your audience to stop, collaborate (unforgivable, I know), ...
