Tone of Voice guidelines represent a lot of what’s wrong with content today. They tell us how to say things, rather than what we should …
Content and copywriting are crucial to the success of your business. Writing an email? Brochure? …
What does a copywriter actually do? Dive into the world of copywriting and content and understand how a copywriter can help your business grow.
Is your website leaking leads? Take a look at what makes a successful website – from sparkling website copy and imagery to the nitty gritty of the tech side.
Tone of Voice guidelines represent a lot of what’s wrong with content today. They tell us how to say things, rather than what we should …
Content and copywriting are crucial to the success of your business. Writing an email? Brochure? …
What does a copywriter actually do? Dive into the world of copywriting and content and understand how a copywriter can help your business grow.
Is your website leaking leads? Take a look at what makes a successful website – from sparkling website copy and imagery to the nitty gritty of the tech side.
Key Messaging Key Messaging gets across who you are, what you do, and who you’re for, as well as why you do it and the problem(s) you solve. It’s usually one sentence (it isn’t quite your slogan or tagline, so we like to call it a slagline) and a couple of paragraphs underneath.
Copywriting In July 2022, the FCA published their final guidance and rules on the new Consumer Duty standards. Here’s a summary and an action plan to ensure you’re compliant.
Copywriting It’s Proof Content’s 10th birthday soon. I can barely believe it, but our agency will soon be in double digits. Over the last decade, we’ve …
Key Messaging Having a clear tone of voice and a well written About Us page is one of the most important elements of a website. While creating …
Website Rewrites Google searches for ‘increase website traffic’ are at 2,400 per month globally. Google searches for ‘increase website conversion rate’ are at 320 per month globally. …
Content Strategy You’ve invested time and effort into your B2B content marketing and SEO strategy. But is it working for you? When it comes to B2B companies, …
Copywriting Everyone wants maximum value for minimum effort with each piece of content they create. At Proof Content, we’re no different. We admit that we don’t …
Content Strategy We’re often asked by clients to include Search Engine Optimisation (SEO) elements – such as SEO keywords, headers and meta data – in the content …
Marketing Email marketing might be the cheapest, most efficient form of marketing – but only if people open the emails. It’s heart-breaking to spend ages crafting …
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