Content and copywriting are crucial to the success of your business. Writing an email? Brochure? Sales document? Social post? Article? Press release? They all contain content. But, to write content, you need a great strategy. Your content must be backed by clear Positioning, contain your Key Messages, and be written in the right Tone of Voice. Plus, it needs to have your audience, value proposition, and industry best practices in mind.
Not all businesses have the time, resources, or expertise to create compelling copywriting. This is where finding the best content writing agencies for the job comes in.
But how do you choose the best one?
How to select the best content writing service
Here are a few tips and tricks to help you select a content writing agency that will meet your business’ needs:
Decide what kind of content you need
Before you start searching for a content writing agency, or writing company, you need to decide what kind of content your business needs. Do you want blog posts, product descriptions, social media content, email newsletters, or all of the above? Then general copywriting is the best choice for you. Need to hone in on the overarching messages that connect with your customers? Key Messaging is probably the best option for you. Or you might need an entire website rewrite or a blog content strategy.
Knowing what you need will help you narrow down your search. You’ll be better equipped to find copywriting agencies that specialise in creating the type of content you’re looking for.
Check out their experience
The level of experience an agency has is crucial to creating the content your business needs. Lots of experience means they’ll have brilliant processes, great writers on board, and a deep understanding of what you need. We should know – we’ve been around for 10 years.
Look out for agencies that have been in business for a while and have a proven track record of delivering quality content. Check out their case studies and read client testimonials to get an idea of their expertise and the type of clients they’ve worked with. A brilliant agency will usually have experience in creating content for various industries.
Look at the quality of their writing
The quality of writing is another crucial factor to consider when choosing an agency. Look for agencies that employ experienced writers with excellent writing skills, attention to detail, and a strong command of the language. Ask for writing samples or look at case studies to get an idea of their writing style and quality. The best content writing agencies will have writers who can keep all of your content bang on brand. They’ll also be able to produce copy that resonates with your target audience.
Dive into their SEO expertise
Search engine optimisation (SEO) is critical in ensuring that your content ranks well on Search Engines. However, you may be looking for content for brochures, newsletters or something that doesn’t require Google, Bing and the other engines, in which case expertise in SEO isn’t necessary.
But, if any of your content is going to sit on your website you’ll need to look for agencies that have SEO experience and understand how to optimise your content for Search Engines. Ask about their strategies for keyword research, on-page optimisation, and link building. The best agencies will have a solid understanding of SEO best practices and be able to create content that ranks high on Search Engine results pages (SERPs).
Make sure they understand your KPIs
Many agencies produce creative words that sound lovely. But without a strategy and a clear focus on your KPIs, that’s all you’ll get. Make sure the agency you pick understands how to create content in line with clear goals and KPIs, that are mutually agreed before you begin.
Check up on their communication and collaboration
You’re the real experts in your industry and business. Communication and collaboration are essential to ensuring that your content agency partner understands everything they need to create the best possible content. Look for agencies that have clear communication channels and are willing to collaborate with you to understand your brand voice, goals, and audience. The best agencies are responsive to your queries, provide regular updates on the progress of your project, and are open to feedback and revisions.
Make sure the costs and timelines work
Finally, consider the cost and timeline of the project. Look for an agency that offers transparent pricing and can deliver brilliant content within your desired timeline. If you make sure your brief is as clear as possible, the best content writing agencies will provide you with a detailed quote upfront, outlining the cost of the project and the timeline for completion.
Find the right content writing services
Within the world of content agencies, there are different niches, as well as several types of content writing services. Different services will be right for different KPIs. This means it’s very important you know what you need before picking your agency.
Here are some of the content writing services available:
Key Messaging & Positioning
This provides the overall strategy behind your content. Without Key Messaging and Positioning, it’s hard to communicate the problems you’re solving, how you’re different, and who you’re speaking to.
Copywriting helps you put the right words in the right places. It’s one of the broadest content writing services and it takes the whole user journey into consideration.
Website rewrites & website copy
Website copy needs to say a lot in a short amount of time. After all, you only have about three seconds to capture your audience. It also needs to be optimised for search engines and fit nicely into your website layout.
This content writing service needs to get to the benefits of your product or service as quickly as possible and build up some excitement around buying it.
Blog strategy & writing
All websites need a blog, right? Mostly. Many blog posts don’t have much of a strategy behind them. A crucial part of a content writing service is the strategy.
Building your brand and being the most trusted thinker and writer in your industry is a valuable asset to have, whatever your goal. Thought leadership content does just that – it positions you as a leader in your field.
Social media content
Social media is a brilliant way to build your audience – whether you do it organically or through paid ads. Social media content writing services are the best way to gain (and keep) a following.
With all that said, we don’t want to bore you with the many, many different types of content writing services available. So instead, if you want to find out whether we offer what you’re looking for, contact us here.
So, how do you choose the best content writing agency for the job?
The best content writing agencies must understand exactly what you’re looking for. They need to have a smooth process, understand data and KPIs, and, most importantly, they need to fit in well with your team.
Looking to work with the best content writing agency? Contact us (If we do say so ourselves)