Charli began her career in an in-house Digital Marketing team — working across disciplines including affiliates, CRM, SEO, PPC and data analysis. She founded Proof Content while in her final year of University. Writing a dissertation, studying for finals and freelance writing just weren’t enough of a challenge. Charli understands how content fits in with and informs digital marketing strategies. She’s created content strategies and content for brands from easyJet holidays to Visa, nPower and lastminute.com. When she isn’t working, Charli can be found reading excessive amounts of books and then filling her flat with them, walking her dog or wild swimming. Charli is the winner of a BIMA 100 Tech Trailblazer award.