Copywriting

Copywriting – Content can change minds, lives and create movements. Or, it can add a momentary smile to your commute.

What does a copywriter do? Piles of paper

So, what does a copywriter do anyway?

What does a copywriter actually do? Dive into the world of copywriting and content and understand how a copywriter can help your business grow.

New FCA Consumer Duty Rules - customer journey map

How to Prepare Your Customer Communications for the New FCA Consumer Duty Rules

In July 2022, the FCA published their final guidance and rules on the new Consumer Duty standards. Here’s a summary and an action plan to ...

Detecting AI-written content

Recently, we read reports that educators are using ChatGPT to create assignments for high school kids. In return, those same kids are using AI to ...

Proof Content’s Rules for Writers

It’s Proof Content’s 10th birthday soon. I can barely believe it, but our agency will soon be in double digits. Over the last decade, we’ve ...

How to turn 1 blog post into 14 pieces of content

Everyone wants maximum value for minimum effort with each piece of content they create. At Proof Content, we’re no different. We admit that we don’t ...

Jargon-Buster: Renewable Energy

In this rapidly changing industry, even insiders can feel baffled by the terminology. Our jargon-buster helps you understand some of the more common terms – ...

Four Ways To Use Content and AI

Artificial Intelligence (AI) is big news at the moment. And one of the industries leading the way is content marketing. Rather than thinking of AI ...