Author: Frew Murdoch

Copywriting

What makes content “shareable”? How to encourage readers to pass it on

When you write – or commission – a fantastic piece of digital content, naturally you’re hoping people will read it. And if those readers then ...

Key Messaging

The Ultimate Guide to Brand Messaging Pillars

Do you know what your brand’s messaging pillars are? If not, you’re missing out on a valuable opportunity to set yourself apart from your competitors, ...

Copywriting

Creating a buzz through effective SaaS content marketing

The SaaS industry is expanding at breakneck speed. If you’re selling a cloud application (or planning to), effective SaaS content marketing can build your audience, ...

Copywriting

Technical copywriting services

Have you ever wondered whether you need some technical copywriting services to grow your business? In this blog, we’ll explain what technical copywriting is and ...

Messaging strategy featured image of wizard leading sheep

Key Messaging

From sheep to shepherd: the power of messaging strategy

In today’s digital world, where audiences’ (and admittedly, our own) attention spans resemble goldfish, the messaging strategy has become the only way to get your ...

Book cover of knight - strategic narrative featured image

Key Messaging

How to create a compelling strategic narrative

In the vast, ever-evolving world of marketing and branding, there is one powerful tool that can force your audience to stop, collaborate (unforgivable, I know), ...

Featured image showing an abstract conversion funnel

Content Strategy

The Marketing Conversion Funnel: BOFU, MOFU & TOFU Explained

Have you ever heard of the marketing conversion funnel? If so, then you might have come across the marketing terms —BOFU (bottom-of-the-funnel), MOFU (middle-of-the-funnel), and ...