Positioning Deck

The Proof Positioning Deck is a high-quality sixty card set of tools and prompts to support anyone working through the “P” part of our positioning and key messaging process. If you’re reading this page, you’ve kindly purchased a pack or been to one of our workshops and need an idea about what to do next 🙂

What the Positioning Deck Does

The Positioning Deck is there to help you ask, and answer, tough questions about your brand and positioning. Some of the elements might be really easy to answer, some might be really hard. (Hint – unless you’ve sweated through this work before, when something seems easy – there’s a good chance it shouldn’t be!)

When you’ve worked through each section you’ll have a great foundation to really get to grips with your positioning, and then key messaging, journey.

And of course – you can get in touch with us for help and a chat at any point!

START HERE, JOKERS

Grab these cards with the weird dirty pinkish browny grey colour and lay them out. If you find yourself saying, thinking or writing anything on here – minus eight million points.

THE YELLOW ONES

These are the What, the How and the Why you do what you do. The Why is really tricky, but can be the key to unlocking so much in your messaging later, so stick with it team.

THE ARCHETYPES

You need a concrete thing on which to build your world. Pick an archetype. Pick two if you want, but life gets trickier if you do.

THE ATTRIBUTES

These are the core ideas that describe how your brand operates. Combine these with the archetypes and you’re off to the branding races.

THE BROLLY STATEMENT

This is the ultimate measure of how well you know and can articulate your branding. Try filling this in at the start, middle and end of the process. Then again a few months later.