Proof Content logo transparent background

Category: Content Strategy

Featured image showing an abstract conversion funnel Content Strategy

The Marketing Conversion Funnel: BOFU, MOFU & TOFU Explained

Have you ever heard of the marketing conversion funnel? If so, then you might have come across the marketing terms —BOFU (bottom-of-the-funnel), MOFU (middle-of-the-funnel), and ...
Website copywriting flow chart Content Strategy

The only B2B content marketing goals and KPIs that matter

You’ve invested time and effort into your B2B content marketing and SEO strategy. But is it working for you?  When it comes to B2B companies, ...
When to use SEO in your content Content Strategy

When To Use SEO – And When Not To Bother

We’re often asked by clients to include Search Engine Optimisation (SEO) elements – such as SEO keywords, headers and meta data – in the content ...
No click searches Google Content Strategy

Google reveals: 65% of searches result in no clicks

Google has dropped a bombshell on anyone who hasn’t been paying attention. Their plan to keep most users on their site is clearly working. In ...
Define your brand's Tone of Voice Content Strategy

How to define your brand’s Tone of Voice

Is your company more… Three different ways to start the day – and three completely different writing styles.  But unless you’ve defined your brand’s Tone ...
How to communicate in a crisis Content Strategy

Crisis Communication: 5 Steps

Crisis communication is vital to any business in difficult times. The businesses that communicate with their customers early on usually win more loyalty and are ...

Join our Mailing list!

Get our lovely jubbly tips and tricks and useful writing licks:  

Proof Content logo square