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Case Study:


  • FTSE100 company
  • 50 years of brand equity
  • Active in 150 countries

The Challenge

How to speak to lawyers without the jargon?

As the best-known legal technology company, LexisNexis is an institution. But speaking to lawyers without the legal-ise is a challenge when jumping through compliance hoops, and when you’re used to industry terms.

Lawyers are used to wading through industry jargon, reading complex documents that cover their own backs, and taking in vast amounts of information quickly.

But when they aren’t being paid to do it, a quick skim is how they prefer to get the information they need.

"Proof Content help us create brand copy that cuts the law jargon and speaks to customers."

The Solution

Clever, compliant copywriting that gets the message across

From message sequences for sales teams to brochures, emails and academic articles, we add that copywriting sparkle that makes lawyers want to read the next sentence. And the next. And the next.

We integrate the brand, make complex information easy to digest, and add a conversational tone that makes reading useful and relevant content a walk in the park.

We understand the technology and tools LexisNexis gives to lawyers, put their needs and ease of use first, and create copy that feels like a breath of fresh air compared to other legal technology.

And we keep the compliance team happy too.

Lexis Nexis Copywriting agency
  • Ambitious company who want to speak to their customers clearly, not louder
  • A lovely bunch to work with
  • A technical topic that needs livening up
  • We love the plain speaking Tone of Voice, with pace and a sense of humour

What We Love About LexisNexis

LexisNexis provides regulatory and legal intelligence, and is most known for its technology that lawyers around the world ‘simply cannot do [their] job[s] without’.

Their technology helps create better lawyers who are empowered with more knowledge, more efficiency and are ultimately more effective. The ultimate goal is to help lawyers add more value to their clients through tools, content and intelligence.

The Outcome

  • Increased conversations
  • Clarity of messaging
  • Consistent brand and communications
  • Downloadable content that lives on past the download date
  • Increased conversions, open rates and click through rates

Some of the content we create for LexisNexis:

  • Sales email sequences
  • Brochures
  • Downloadable pdfs
  • Marketing email sequences
  • Case studies

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