Chris Wright, Author at Proof Content

Key Messaging

AI is not our creative director. It’s our creative wingman. A lackey in an intense writing room on a Wednesday afternoon (albeit one with a …

Key Messaging

There are ten basic human drivers across the world that are so powerful, yet so ...

Key Messaging

Processing Fluency – how easy it is to understand what you’re saying – directly affects ...

Key Messaging

There is a rough consensus that for language to be memorable, there must be elements ...

Key Messaging

AI is not our creative director. It’s our creative wingman. A lackey in an intense writing room on a Wednesday afternoon (albeit one with a …

Key Messaging

There are ten basic human drivers across the world that are so powerful, yet so ...

Key Messaging

Processing Fluency – how easy it is to understand what you’re saying – directly affects ...

Key Messaging

There is a rough consensus that for language to be memorable, there must be elements ...

Copywriting

Recently, we read reports that educators are using ChatGPT to create assignments for high school kids. In return, those same kids are using AI to ...

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