Keep your audience in mind
If someone is reading your case study the likelihood is they are thinking of using your services themselves. This means they may not understand the corporate terms you’re used to using with your team. They will also be able to see through over-hyped praise and examples. Keep it simple and realistic.
Keep it to 400-500 words
Even the client you’re writing about won’t want to read all the tiny intricate details of the project, so case studies should be quick and simple. Over 500 words and it starts to become too lengthy. Under 400 words and you won’t gain all the SEO value you can from the post.
The perfect case study is a story
Anyone reading a case study wants to know the story behind it. Try to structure your post so it has a beginning, middle and ending.
Following on from the last point sub-headings help to add structure and keep things simple. Readers can easily skim the text and find exactly what they’re looking for. You could structure your case studies as follows:
This is where you can give a bit of background about the client.
Why did the client come to you? What specific problem, or problems, were you solving for them?
What solution did your team come up with to solve the problem? Go into a few details here, but try not to make it too long.
What were the results of your campaign and solution? You can be really specific here, and it helps to add data as well.
The perfect case study contains feedback and real quotes from your clients
Everyone loves a good story, and it’s great to be able to see how your client felt about the project. Just remember, if your client isn’t able to provide you with a quote, no quote is far better than making one up.
Got any tips you think we might have forgotten? Let us know in the comments below.
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