post about blog tags we’ve created the ultimate guide to blog categories.  

How do blog categories work?

Categories work as a structure for your blog. They help users find content and are useful indicators for search engines.  

How many blog categories should you have?

This varies by blog. You should strike a balance between not having too many categories so they remain useful and having enough to help readers find what they’re interested in.  

How to use blog categories with blog tags

Blog categories work like a structure for your blog, while tags can help users find very specific topics and words. Think of your categories like the contents page of your blog and the tags as the index. If you’re writing a bruschetta recipe post the category could be starters, while the tags could be baguette, tomato, garlic.  

Categories are the outline to your blog

Think of categories as a contents page. Focus on what your readers might be looking for when they get to your site, and what else they may be interested in. If you have a recipe blog you might want to try Starters, Breakfasts, Lunches, Dinners, Desserts and Snacks. Or you could try Gluten Free, Vegan, Healthy and Indulgent. [magicactionbox]

How categories help users 

Users may find one of your blog posts interesting and want to research more around the topic, or they may want to see what other dinner recipes you have. Categories help them find relevant blog posts quickly and easily.  

What are parent categories? 

A parent category is like the folder in which your child categories are contained. For example, for a blog about travel the parent category could be Asia and the child categories Japan, India, Thailand and China.  

The default category 

If you don’t assign a category to your blog post WordPress will automatically add it to the default category. Your post will then be harder to find for both users and search engines, as well as having less SEO value.  

Optimise the SEO value of your blog categories

The best way to optimise the SEO value of your categories is to add a description with keyword rich text. You can edit your blog category description in a similar way to the way you edit a page in WordPress. The WordPress website has a useful article to show you how to edit blog categories.  

How to organise categories

If you want to work out the best way to organise your content using blog categories subscribe to our newsletter and we’ll send you a website structure workbook and template.  

If you have any other questions about our ultimate guide to blog categories let us know in the comments below.

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