Start with your business page
Ensure your business page is well written, reflects the values and service your company provides and looks attractive to any potential customers. You may also want to choose a person to represent the company and become a thought leader, but creating a business page is a must. This provides you with the perfect platform for our next point, to:
Share your content
LinkedIn is a great place to get your content out there, especially original, interesting thought pieces. And vice versa – your unique content will gain you more followers and relevant connections on LinkedIn.
Not only will original content help you to appear as an authority in your industry, it will also help customers to build a relationship with you. You won’t need to sell to potential customers – you will already have a relationship with them and they will then think of you when they’re ready to buy your services.
Join LinkedIn Groups
You can be a member of up to 50 groups at a time. While this may be hard to keep track of at first they are useful. You can send an invite to anyone in the same group, so you don’t need to worry about the LinkedIn degrees of separation. Plus, there are huge groups with over 100,000 members as well as smaller, more specific ones.
Create your own LinkedIn Group
Creating your own group for LinkedIn will solidify you in your customer’s minds as a thought leader. We suggest this as a step after having joined other groups on LinkedIn, as you will have built up enough connections and name recognition for people to want to follow you.
The most successful groups have a specific purpose and connect likeminded professionals. The more people join your group, the more likely others are to follow. So when you create a group ensure you get the word out there to your LinkedIn followers, as well as employees and clients. Although you are able to send out special promotions to LinkedIn groups we suggest you don’t try to be too salesy – instead, try to facilitate interesting and relevant discussions.
Find the best influencers in your industry
Simply Google the best influencers in LinkedIn and you will find plenty of results. Find the people who are the most relevant to your organisation and target customers and follow these. They’ll help you stay ahead of the trends in your industry, as well as providing excellent examples for you to follow.
Review your LinkedIn marketing strategy
Every business is different, so it’s important that you adjust your LinkedIn marketing strategy to suit your customers, you and your organisation. Take an hour every month to assess what is working and what isn’t and change your strategy according to the results.
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